Businesses have never faced a more turbulent environment than they are now; and it’s only expected to become more challenging in 2025.

So, what should trade businesses do?

Leverage the power of marketing! In a market full of confusion and industries full of noise, a smarter use of marketing is the best way for trade businesses to reclaim their identities and strengthen their position.

Beyond that, marketing is also a function of opportunity that all businesses can leverage to cut through the clutter and provide more certainty to customers and employees alike.

In this talk, Christopher Melotti – founder of Melotti Content Media and Marketing Strategist – will explore 10 essential yet accessible marketing activities that trade businesses need to focus on in 2025, and explain how to implement them into their day-to-day operations.

Christopher is a very engaging speaker who provides lots of real examples, case studies, tips and guides specifically relevant for the trades sector. This is a talk not to be missed.

You’ll learn practical strategies around:

• Social Proof and Trust Signals
• Strategic Networking
• Brand Consistency and Clarity
• Solution-Based Messaging
• AI Implementation for Efficiency
• Blending Digital and Physical Marketing
• Customer Persona Realignment
• Diverse Content as a Tool for Engagement
• SEO, GEO and Content Strategy with Intent
• Sales Process Optimisation