The Skills & Marketing Hub will feature two days of training workshops and presentations on a wide range of key business and marketing tools. Learn from the industry’s top influencers and educators specialising in social media & digital marketing, public relations, sales and human resources. Discover the latest trends and strategies to enhance your skillset and leave feeling fully inspired to drive your business forward.

Feb 3 - Day One: 

  • 9:20am - 4:30pm

 

Feb 4 - Day Two:

  • 9:20am - 3:00pm
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09:20
  1. 40 mins
    • Skills & Marketing Hub
    • Understand how to run effective search marketing campaigns and get your products and services in front of customers
    • Know what to expect for performance, and how to measure it
    • Learn search query insights, device trends, and best practices from a Google Premier Partner and Microsoft Advertising Elite Channel Partner
11:00
  1. 40 mins
    • Skills & Marketing Hub
11:50
  1. 40 mins
    • Skills & Marketing Hub
    • What is the critical marketing formula for successful social media campaigns in 2020
    • Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt
    • What are the most important metrics to measure to accurately determine value for businesses in the long term
    • Develop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
    • What are the current industry benchmarks for social media best practices?
    • Tackle B2B vs B2C marketing strategy on social  
12:40
  1. 40 mins
    • Skills & Marketing Hub
    • Components of one man marketing techniques
    • Application of “One man marketing Technique” in start-up building business.
    • Development paths in “One Man Marketing Technique”
    • Effectiveness of “One man marketing techniques”
13:30
  1. 40 mins
    • Skills & Marketing Hub
    • Why Coaching is important
    • 5 Practical Tips 
    1. Helping Sales People help themselves
    2. Objectives / Mindset
    3. What gets measured gets done - What & How
    4. Day In The Field (DIF) - Preparation / In the Field / Reflection
    5. What is Next?
14:20
  1. 40 mins
    • Skills & Marketing Hub
    • The 10 fundamentals of shooting videos on your phone
    • 5 x videos you can make now
    • Which social media platform is right for your business
    • Cool gadgets to improve your DIY filming
    • Social Media hacks to boost your engagement
15:10
  1. 40 mins
    • Skills & Marketing Hub
    • What are tenders and how to find them
    • How to optimise - Using bid/no-bid processes
    • How to stand out from the crowd
    • Measure your success and iterate
15:50
  1. 40 mins
    • Skills & Marketing Hub
    • Harness the Power of Google Local Search Marketing
    • Importance of having an optimised Google My Business listing
    • Target your ideal clients & service areas
    • Discover untapped potential in the building & construction industry
    • Leverage on the latest market trends & seasonality
    • Compete for a bigger market share dominated by competitors with deep pockets for their digital marketing budgets.
    • Increase your website traffic, leads & conversions
09:20
  1. 40 mins
    • Skills & Marketing Hub
    • In a highly competitive, noisy global marketplace, traditional digital marketing techniques are no longer working
    • Learning objectives include: Defining 3 simple actions they can implement to improve their business outcomes in 2019, Describe a mobile-centric marketing model, Demonstrating new ways to engage with, acquire and retain customers in the construction and renovation space
    • So if you want your business to thrive, you need to become part of the change that is happening right now. Retailers and brands that are embracing and leveraging this technology are seeing substantial results that tangibly impact on their business
10:10
  1. 40 mins
    • Skills & Marketing Hub
11:00
  1. 40 mins
    • Skills & Marketing Hub
    • Leadership – times are changing
    • The pivotal moments that define us as leaders
    • Knowing what to look for in a leader
    • Bringing people on the journey
11:50
  1. 40 mins
    • Skills & Marketing Hub
    • Current mental health statistics
    • Emotions and Feelings around mental health
    • The power of inner work
    • Small daily step towards a more balanced mental well being and a more balanced life
12:40
  1. 60 mins
    • Skills & Marketing Hub
    • WTH is culture?
    • Why a strong, vibrant culture is critical to business success
    • What are the elements for building an amazing culture?
    • Building and agile, high performing culture
    • Top 5 mistakes business make
    • Top 5 things to get you started

     

    Join Vanessa Giannos, CEO of The HR Experts International to discover how you can build a strong, vibrant, agile, high performing culture in your team or business. Culture is the secret to being a great company that attracts amazing talent. As the infamous business guru, Peter Drucker said, “Culture eats strategy for lunch.” David Cummings, Cofounder of Pardot reiterates it: “Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.

14:20
  1. 40 mins
    • Skills & Marketing Hub
Visitors

10,000+

Over 2 Days

Exhibitors

500+

Across 3 Halls

Speakers

300+

Over 21 Summits 

Stages

8

Free to Attend

Experience Sydney Build As A V.I.P.

Download Conference Presentations After The Show  +

Exclusive Access To VIP Networking Lounge  +

Exclusive Downloads Courtesy Of Sponsors/Exhibitors  +

Complimentary Drink Vouchers Würth St.Patrick's Day Irish Bar  +

+  Complimentary Catering in The VIP Lounge  +

REGISTER YOUR V.I.P. TICKET