Chandra Sinnathamby is the Digital Media Strategy and GTM Director at Adobe Asia Pacific. In his role, Chandra is ultimately responsible for building businesses and creating value for customers, with a focus on using 100% digital workflows to accelerate business outcomes. Chandra leads the business strategy development and execution for Adobe’s Document and Creative Cloud in the Asia-Pacific Region. Prior to joining Adobe, Chandra held several management positions at Microsoft across Asia-Pacific working on the Windows, Office 365, Windows Server, OEM and Xbox businesses. Chandra has more than 20 years of experience in the IT and mobile industry, guiding organisations through their technological transformation.