Director , Ignite
I believe that design is so much more than an exercise in form-making and good aesthetics. It must come from a rigorous and disciplined approach, combined with having a great deal of empathy with the end user. As architects, our goal is to deliver realistic outcomes. The design response needs to be integrated with innovation and commercial reality, and I think the best way to do this is by harnessing both the fresh thinking and the wealth of experience that comes from a multi-generational design team.