Ken McBryde is a Design Director at Gensler Sydney with a reputation as a thought leader. He brings with him vast expertise in designing and managing global projects as an award-winning architect. He is widely respected in the industry for his track-record in delivering smart buildings, mixed use and commercial projects. With more than 30 years’ experience, Ken’s combination of international and domestic work includes a diversity of multi-residential, commercial, educational and cultural projects. His expertise resides in a rare combination of international architectural design pedigree with a high level of understanding around modern methods of construction (MMC) and Design for Manufacture, Assembly & Disassembly (DfMA). His leadership further extends to his role as Practice Area Leader for Design Purpose in the Design Synergy Community in the Asia Pacific and Middle East region. In this role, Ken co-leads the region’s thought-leadership and market strategy around design purpose and creating efficient design delivery processes. He is widely acknowledged as an expert in his field and is highly regarded as an invaluable strategic partner to all of his clients with a demonstrated track record of delivering a variety of smart buildings, mixed use and commercial office projects which include an array of award-winning workplace and commercial spaces.