In construction, property, design and engineering, reputation still travels through relationships - but those relationships now start online. Your LinkedIn presence is increasingly the difference between being referred or overlooked, shortlisted or invisible.

Yet many of the most capable professionals and business leaders in the built environment have online profiles that don't reflect the depth of their expertise, perspective and value  - and no clear strategy for turning their network into real career or business momentum.

Daisy Wu built her industry authority in Australia's built environment as a migrant professional starting from scratch. Despite accumulating over 3,000 LinkedIn connections by 2020, she experienced burnout, isolation and stalled career progression - and realised that volume of connections means nothing without the right approach. That experience led to the Mindset–Language–Context (MLC) framework in her award-winning book Multilingual Connectors.

In this practical workshop, you'll learn how to position your expertise to attract the right opportunities, communicate your experience with clarity and confidence, and build strategic connections with peers, champions and decision-makers in your sector.

Walk away with a concrete action plan to turn your online presence into real professional momentum.