In the construction and built environment sectors, inclusion cannot exist without visibility. In this keynote, Peter Mousaferiadis explores why workforce census data is critical to understanding who our workplaces truly serve and who remains unseen. Connecting culture, data, and design, Peter shows how ethical, inclusive data practices can drive better decision‑making, strengthen reconciliation efforts, and create safer, more equitable workplaces. Because what we measure shapes what we build—and who belongs in the future we’re creating.