WORKSHOP: Strategic Design: Merging Aesthetics with Enhanced Outcomes
Design isn’t just about aesthetics—it’s about outcomes. In this practical workshop, wellness interior designer Ozge Fettahlioglu (Madame Cocoplum) shows how to transform wellness from a design philosophy into a commercial advantage. You’ll unpack her Design formula, which merges neuroscience, biophilic principles, and modular thinking into decisions that elevate the hospitality guest experience, improve residential sales, and enhance the longevity of occupants.
Expect case studies from hospitality and residential projects, evidence of ROI impacts, and tools to identify where your interiors might be silently underperforming.
If you’re a developer, architect, or builder looking to future-proof your assets while delivering better outcomes for occupants, this is design as strategy, not styling.

