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WORKSHOP: Strategic Marketing Essentials: Building an Online Presence That Wins Trust and Business

30 Apr 2026
SKILLS & MARKETING STAGE

You can be the most capable business in the room and still lose opportunities if you don’t look credible online.

Decision makers don’t just assess you in a tender. They assess you everywhere. On LinkedIn. On your website. In your presentations. In how your leaders show up. And in whether your RAP and social commitments feel genuine or just “tick the box”.

This workshop is designed to help construction businesses build an online presence that actually supports growth, trust and tender success.

I will share how to:

  • Create LinkedIn content that builds authority, including the STEPPS framework

  • Position leaders through strong thought leadership

  • Communicate RAP and social value authentically

  • Deliver presentations that reinforce credibility

  • Align every touchpoint with your tender submissions

You will leave with a clear framework and practical actions you can implement immediately, without needing a large marketing team.

Speakers
Tatiana Ilescu, Strategic Marketing Consultant - M&T Marketing

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