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PANEL: Connecting Systems to Improve the Homebuyer Experience

28 Apr 2027
AI & DIGITAL CONSTRUCTION STAGE

How do you turn fragmented systems, unreliable data and complex processes into a clearer experience for customers and staff?

Join Simonds Homes, Avidly APAC and HubSpot for a candid conversation about Simondsʼ journey from a fragmented Salesforce-based environment towards a more connected customer ecosystem. Discover what drove the change, how the teams approached integration and adoption, and how HomeHub brings build progress, documents and communication into one customer portal.

The session will explore practical lessons in fixing data foundations, choosing the right starting point and aligning teams around customer needs, with a look at HomeHub in action and what comes next.

Speakers
Alex Mackrill, Co-Founder & Chief Marketing Officer - Avidly APAC
Nick O'Neill, Co-Founder & Chief Revenue Officer - Avidly APAC
Moya Jakobsson, Digital Marketing Lead - Simonds Homes
Maxine Dare, General Manager Marketing and Client Experience - Simonds Homes