Great images get attention. But the words alongside them help potential clients understand what you bring to their project and why they should choose you over ALL other alternatives.

In this lively, example-filled session, messaging strategist and DIRT founder Nikita Morell shows how to give your work the words it deserves. Discover how a few words can change what someone sees in a project photograph, why familiar industry phrases make firms forgettable, and how to write with personality while staying professional.

You’ll leave with three practical ways to improve your website, project descriptions and fee proposals: be specific, make it about your client and sound more human, less robot.