Speakers

Alex Mackrill is Co-Founder and Chief Marketing Officer at Hype & Dexter, now Avidly APAC, specialising in marketing automation, revenue operations and customer experience.

Combining technical expertise with marketing strategy, Alex helps businesses connect systems, align sales and marketing, and simplify complex customer journeys. He has delivered marketing and CRM implementations for organisations including Lendlease, Suzuki and UNICEF, and his sales and marketing alignment framework has been adopted by more than 80 businesses across Australasia.

Alex brings practical insight into the technology, leadership and change management needed to turn digital transformation into better outcomes for teams and customers.