Geoff Swinbourne
Director & Founder - Crafted Hardwoods; Member - MECLA
Crafted Hardwoods is my passion project and the culmination of my 28+ years of experience in the commercial furniture industry. I founded this company in May 2023 to bring a world-first, Australian innovation that turns low-value, juvenile plantation resources into high-grade hardwood with the look, feel, and properties of 100-year-old trees. Using nanoscale science, engineering, and advanced robotics, we are disrupting the traditional timber industry and creating a sustainable alternative for the Australian market.
My mission is to reduce the need for logging of old-growth, native forests and focus on plantation-grown timber that is environmentally friendly, socially responsible, and economically viable. As the director and chief sustainability officer of Crafted Hardwoods, I lead a team of dedicated professionals who share my vision and values. We are committed to giving back to our community, creating jobs, and improving our environment. I also leverage my credentials and competencies in business sustainability management, which I obtained from the University of Cambridge, to ensure that our operations and products adhere to the highest standards of quality, efficiency, and ethics.
My mission is to reduce the need for logging of old-growth, native forests and focus on plantation-grown timber that is environmentally friendly, socially responsible, and economically viable. As the director and chief sustainability officer of Crafted Hardwoods, I lead a team of dedicated professionals who share my vision and values. We are committed to giving back to our community, creating jobs, and improving our environment. I also leverage my credentials and competencies in business sustainability management, which I obtained from the University of Cambridge, to ensure that our operations and products adhere to the highest standards of quality, efficiency, and ethics.
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