Speakers

Jaimie is an Experience Strategy Lead at Gensler, based in Sydney, bringing a global perspective shaped by her work in London. With a multidisciplinary background across architecture, wayfinding, service design, and user research, she crafts human-centred experiences that translate complex ideas into clear, meaningful outcomes.

Working at the intersection of strategy and storytelling, Jaimie helps clients articulate vision and create experiences that resonate. Her portfolio spans retail, workplace, cultural, and urban projects, where she is known for distilling complexity into clear, actionable strategies that are both imaginative and grounded.