Speakers

Sam Pennell is the Director of TradieMate, a growth agency built specifically for Australian trade and construction businesses. Before moving into marketing, Sam spent more than 15 years building and scaling his own companies, including growing one business from $300,000 in revenue in its first year to more than $10 million by year six, twice earning a place on the BRW Top 100 list. That experience shapes the way he approaches marketing today, not as theory, but as a commercial growth function that has to support sales, hiring, pricing, trust and long-term business value. Through TradieMate, Sam now helps trade and construction businesses sharpen their positioning, improve their marketing and build systems that help them win better work. His work with TradieMate has also earned Australian Web Award and Australian Print Award finalist recognition. Sam is moderating “The Ultimate Guide to Construction Marketing” at Sydney Build Expo.