Speakers

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Sean Withford is a seasoned marketing strategist and founder of two successful Sydney-based agencies focused on creating compelling narratives that drive business growth. With over 20 years of experience, Sean has established himself as a thought leader in marketing, content strategy, and audience engagement.

As one of LinkedIn Australia's first employees, Sean played a pivotal role in helping organisations across the region leverage digital platforms to build their brands and reach target audiences. During his time at LinkedIn APAC, he worked with some of their largest clients, developing impactful branding, marketing, sales and content strategies that delivered measurable results.

Today, as the founder and director of Eloquent, Sean helps organisations craft marketing strategies that truly connect with their target audiences. His unique approach combines deep audience insights with behavioural psychology principles to create content that resonates. He has worked extensively with major national construction and infrastructure organisations, helping them develop marketing strategies that cut through the noise and establish themselves as industry leaders.

Sean began his career in advertising, working with global brands including Microsoft, MasterCard, Coca-Cola, and Unilever, where he developed a strong foundation in brand strategy and campaign development.

A frequent speaker on digital marketing, strategy, and content marketing, Sean specialises in helping businesses transform complex propositions into clear, compelling messages that drive engagement and conversions. His areas of expertise include content marketing strategy, marketing campaigns, digital advertising, and video production and storytelling.

When not helping brands tell their stories, Sean can be found sharing his insights at industry events, contributing to marketing publications, or exploring Sydney's beaches with his family.

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