Geoff is the Executive Director of Australian Institute of Building.

Starting out as a secondary teacher, Geoff commenced his commercial career as director of leading market and social research company Nielsen, followed by the appointment as General Manager Strategy for McCann, a global leader in branding and advertising. Keen to broaden his career, Geoff established his own management consulting firm delivering services, largely to all sections of the building industry, that included vision setting, strategic planning and implementation programs. After thirty years, it was time to give something back to the industry and Geoff joined the AIB to work with builders and government to drive change.