James Oxenham is the CEO of both the Elevating Work Platform Association (EWPA) and the Hire and Rental Industry Association (HRIA). As a hire and rental industry veteran, James brings over 15 years of industry experience across the UK, Europe, and Australia to the role.

As CEO, James is responsible for driving the EWPA and HRIA towards excellence, representing thousands of members collectively and emphasising training, operational efficiency, and safety standards sector-wide. Under his leadership, EWPA has achieved remarkable growth, establishing the Association as a Registered Training Organisation and pioneering innovative digital training methodologies.

James’ career journey includes pivotal roles at TUI AG Services Group (Spain), The Royal National Lifeboat Institution (UK), BB Retail Capital, and Aldi Stores in Australia, with a strong foundation in management accounting.

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