Newbie in the Industry feat. The Beerded Lady (Jennifer Alexander)

Entering the construction industry can feel overwhelming, but with the right preparation and mindset, you can build a successful and lasting career.

In this episode of the BuildHERS Club Podcast, Jennifer Alexander (known as The Beerded Lady) shares practical advice for women who are new to the industry. The conversation covers essential strategies for starting strong and navigating the unique challenges women face on site.

Key takeaways from this episode:

• Build confidence through preparation – Learn basic tools, terminology and safety protocols before stepping on site
• Use your voice from day one – Ask questions, seek clarification and don't apologise for learning
• Set clear boundaries early – Address inappropriate behaviour professionally and document issues when needed
• Find your support network – Connect with mentors, other tradeswomen and industry groups
• Understand the business side – Learn how jobs are bid, how schedules work and how money flows through projects
• Prioritise your physical health – Stretch daily, wear proper gear and speak up about injuries early
• Think long-term – Construction offers pathways to leadership, business ownership, financial independence and mentorship

Jennifer's core message is clear: you don't need to change who you are to succeed. With preparation, support and self-belief, you can thrive in this industry.

Watch the full episode here: https://www.youtube.com/watch?v=NdoZiLFp29U